Friday, July 17, 2009

whole grains in a drink?


A bit skeptical about this new food find... Whole grains in a smoothie? Odwalla has come out with a new line called Wholly Grain in a Tropical Medley flavor. Check out the info on QSR or BevNet.

Am interested to know how a grain-y smoothie can taste if it has a granular taste or if it still keeps the smoothie taste that's necessary for its success? The plus of this new line extension is that it appeals to celiacs as the grain in it is brown rice, naturally gluten-free. Interesting way to make an already healthy smoothie more healthy...only thing I wonder is if its taste and sales will live up to the cute packaging and catchy name?

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