Shopper marketing is on fire! Well not literally…but this MediaPost article sums up how cpg, food, and beverage companies continue to increase their spending in shopper marketing. The biggest changes lately have been the way companies interact with the consumers to change their shopping habits. One surprising statistic to note is that “62% of shoppers search for deals digitally before at least half of their shopping trips”. Wow, now that's powerful stuff!
Check out this MediaPost link for more info.
