Although most people see Starbursts as just a bit of juicy flavor to nix that sweet tooth, this candy company would like you to remember that they are a...contradiction! Hmm...seem a bit odd? Well, their new ad campaign - see BrandWeek - embraces their contradictory-ness by reminding people "it's a pack of contradictions". When you think about it, Starbursts are an odd candy because it's hard on the outside and soft and chewy on the inside so it's not a hard candy, not a gum…what category would you call it? Interesting idea which sparked from customer feedback and interesting ads to come with a Scotch-Korean & an albino lifeguard... well you'll have to read more to learn more about it. Hopefully the contradictions won't confuse the customers more but will increase sales with another bit of life's small luxury item at the checkout line.
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