I was poking around AdAge and came across an interesting point that maybe bigger isn't better. Kind of shocking, huh? Check out this link to watch a quick, but informative video by Martin Lindstrom about how 30-50% of products in the Philippines are sold in single serve packages because they're more affordable but also yield higher returns for companies - http://adage.com/brightcove/lineup.php?lineup=1182767334.
Some things to note in relation to the US & our recession are:
1.Get a clear understanding of the customer - products that were popular one year ago turn out unpopular right now & in the future
ie…buying bulk!
2. Avoid fear of the economical crisis.
ie…the Hyundai insurance policy saves you if you loose your job - you can keep your car
3.Come closer to the customer with better serving & close dialogue
Ie…ask why they change their behavior
Makes you wonder if this trend will be popping up more in the US in the near future...?
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