Try-vertising...now that's a word I have never heard of before. Think of the whole idea of the scratch n sniff but updated. Sunny D has created a pretty unique tasting for its new Smoothies line of beverages made by First Flavor (patented Peel 'n Taste flavor strips) - see more in this article by MediaPost Publications.
The background on other companies that have used this are many alcholoic beverages like....Finlandia's tangerine vodka, Skyy's passion fruit vodka, & Captain Morgan's Parrot Bay key lime rum. As for non-alcoholic bevs, Welch's used it for a print promo (a lick taster in magazines) & Cambell Soup's V-Fusion. However, what makes this the best is that Sunny D is the first company to use this at the grocery store to catch the consumer at their decision making point of purchase.
The thing to watch is if other foods besides drinks will catch on to this idea which differentiates products in the supermarket aisle. Afraid to try a new product? Don't be if you can taste it first. This idea is just GENIUS & hope to try it once I locate a Food Lion in my area.
No comments:
Post a Comment