Recently was browsing recent retail trends and found some interesting thoughts in the Tribune Review
Throughout the article many successful celebs with their retail lines are described. Then the reasoning behind the successes of these brands is explained because of the marketing that takes place to promote the clothes - for example, in magazines like Allure. What most consumers don't think about is how well celebs "know" their brands. Sure, you can endorse a brand but how well you know the fabrics/essence of the scents/tastes of the food lines are what make your product sell.
"Talent and popularity don't necessarily translate to retail A-list status" says
Burt P. Flickinger III, managing director of the consulting firm Strategic Resource Group in New York. Makes you wonder the next time you consider that glamorous perfume or even paying up for Rachel Ray's gourmet dog food…how well does that celeb know his/her line?
No comments:
Post a Comment