The Big Warm Up

The Big Warm Up...and no we're not talking sports teams warming up before a game. Creativity Online has a Land's End video about this cause-marketing program.



Here are the facts:

• Land's End partnered with the National Coalition of the Homeless
  
• Together...they are launching the Big Warm Up
• What is it?
  
• "a national coat drive asking people to donate their gently used coats at Sears-based Land's End shops across the country"

What can you do to help? Watch the video...check out info on the Land's End website, & donate a coat or two to help warm someone else's winter season with your donation of a cozy coat.