Car Commercials

Car commercials...typically portrayed as being boring by nature with the flashy, fast car speeding around a racetrack or local car dealerships with small budgets to film without much thought going into the script. Although I can't say I'm a huge "car funatic", I was thoroughly impressed with Audi's latest commercial. It positions itself directly against its competitors by reminding people that these brands are what you're told to like...yet the Audi is different. There is a little boy who stares up at a red flashy car poster, a couple staring at their Lexus, a few businessmen outside their gray BMW's, and finally a shot of an Audi which wizzes by and grabs the attention of all these consumers.

All I can say is what a great way to position your brand, Audi. Stand up to your competitors and tell your consumers they don't have to like what they've been told they are supposed to like. Hoping to see some print or outdoor advertising to implement this campaign further.