Santa Claus, Heinz ketchup, Seth Godin, coconut water, Hershey Kisses

So what do these have in common?
• Santa Claus
• Heinz ketchup
• Seth Godin
• coconut water
• Hershey Kisses

2 words. That's all you need to either interest people in your brand or quickly make them turn away. Think about it...every one of these brands, people, or brand categories intrigue you.
.Santa Claus...you know him as a jolly old self down in the North Pole who rides his sleigh and distributes gifts worldwide in a miraculous speed once a year.
.Heinz ketchup...the only brand out there which serves THE best ketchup condiment with not much competition in the category.
.Seth Godin...accomplished author, blogger and a well-known linchpin/marketing god in the business world.
.As for coconut water...this is one of the new and hot all-natural product categories to hit the market positioned as a "natural Gatorade" to serve you electrolytes naturally in the water of a coconut.
.Hershey kisses always bring a smile to your face and who can forget that chocolate-y goodness that melts in your mouth?

You never know what the next two worded brand will be out there…but keep a close watch.