Social media videos + product placement = brilliant! Take moms stressed out with their back-to-school kids...some product placement with Sara Lee deli meats...add a video camera on your laptop and tada!...you get MAMA SAGA!
Should be interesting to see how this connects with consumers...most likely moms with this interactive & humorous light-hearted take on the trials and tribulations of motherhood responsibilities.
Should be interesting to see if Sara Lee gets positive feedback on this program that also includes coupons available for "friending" them on Facebook & by following their Tweets!
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