Wonder why? Hmm...shall we go back to the original Enron scandel? GM? Lehman Bros? Ring a bell? It should make you realize why many consumers have lost their trust in companies today. Check out a quick video & article titled The Great Trust Offensive in BusinessWeek.
The video describes how "consumers want to know what the company is doing..." Some ways McD's has risen in the most trusted list because of tying itself to causes like GreenPeace & by not fighting its image as having unhealthy foods by posting its calorie counts in each menu item in some locations.
However not everybody is happy with every company out there... It takes some skill to improve your overall image and not something that is an instant fix. Consumers are very savy and will find ways to switch brands/retailers/options for products & services if they hear or are dissatisfied. Should be interesting to see who can improve their image & gain back the consumer trust needed for their brand to succeed!
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