Bad news...Sears has had a bad rap for a while in the retail world and is not doing well. Good news...through several different ways Sears is working on rebranding itself - having Disney's Selena Gomez promote a Sears Band Casting Call, including Cotton Inc. in the brand mix of clothing, & with a greater social media appearance on Facebook.
In hopes of re-branding itself, Brandweek describes Sears connection with Wizards of Waverly Place star, Selena Gomez and her role with the Sears Air Band Casting Call. Check out the website and see for yourself how interactive and fun it looks for a kid to apply to this exciting opportunity at the Sears Arrive Lounge.
Cotton Inc. has been working its way back to the marketplace like through the Disney movie, Confessions of a Shopaholic, in which many of the clothing worn was made of cotton. Many cotton items are on display at Sears nationwide and there are many promo events coming up to promote the benefits of wearing this breathable, natural fabric.
Promo Magazine describes Sears' next step to made it's Facebook page more interactive. The neatest thing about this app is that you are able to put together a virtual college dorm room, making it easy to visualize what products go well together before you head out to shop for them. Great idea to use social media in a more innovative way to engage the customer. From this, you can create a wish list & have friends and family members contribute by purchasing specific items. Next step might be to have a printout sheet pop out of the printer for specific items or an iPhone app to let you take your list with you to the store. (Especially considering that you will most likely need to purchase a lot of these college-items yourself.) Now THAT would be cool!
With all these great additions, will Sears make it and improve its status in the retail world or continue to sink a heavy ship?
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