The question that everyone has been asking - now has an answer...or does it?BrandWeek wrote an interesting piece on how the McCafe subbrand is helping McDonald's earnings. Their CEO believes McD's success is because of an even mix of promoting the Big Mac & new McCafes and fancy coffee offerings. Second quarter sales are up and this is why! Check out their website and see how interactive it is for yourself.
Still not buying it? Not sure if the rest of us are either... Will McCafes be the next "it" cafe over Starbucks & Dunkins or will it lead to a big fat flop? What if people who go to cafes enjoy quality lattes or as Starbucks has begun doing...localizing the cafes in the cities they reside in?
Could it be Starbucks & Dunkins high-er prices that make McCafe more appealing in this recession? Nobody knows for sure but possibly a combo of all things considered will help or hurt this subbrand. Time will tell but we'll all be watching to see how the test markets work out until they move a few McCafes out East for the rest of us to taste for ourselves....
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