You've seen senior citizens shopping but have you ever experienced shopping through the eyes & motions as one of these "old people"? WSJ writes up an interesting piece about how Kimberly-Clark is moving forward in the "next frontier in retail".
Ever thought of doing & wearing this..."glasses that blurred his vision, slipping un-popped popcorn into his shoes and adjusting tape that bound his thumbs to his palms"? Todd Vang, a Walgreens VP, explains the different shopping experience he had when shopping like a senior citizen. Check out the limitations that are explained in this article & you'll be surprised about all the problems the 65+ crowd have with everyday shopping.
It will be neat to see what K-C & other companies do to help out this aging population...looking forward to seeing different merchandising strategies implemented in the future!
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