Alfred Hitchcock revolutionized the idea of self-marketing himself in Hollywood by being one of the first to brand himself with his famous…walk-by-the-camera in the first scene in all of his movies. Everyone knew it was a Hitchcock movie once they saw his appearance in the film.
Today this trend has swayed towards music artists. With so many new artists popping up and becoming top billboard hits without fans knowing who all these new artists are, it can be hard to remember which artists have the big hits. Not anymore! When artists plug their name into songs like…
-Lady Gaga’s Bad Romance “Gaga…ooo…la la!”
-in Break Your Heart “…with Taio Cruz and Ludacris!”
-Jason Derulo’s In My Head where the first words sung are his name
…to name a few mentions…it’s much easier for radio stations and consumers to remember the artist’s name if its plugged into the middle of the song.
Truly a brilliant way to brand yourself in a clutter music market in Hollywood. Looking forward to seeing what the next big thing Hollywood does to keep consumers informed & engaged…
