Thursday, November 5, 2009

The Big Warm Up


The Big Warm Up...and no we're not talking sports teams warming up before a game. Creativity Online has a Land's End video about this cause-marketing program.



Here are the facts:
  • Land's End partnered with the National Coalition of the Homeless
  • Together...they are launching the Big Warm Up
  • What is it?
  • "a national coat drive asking people to donate their gently used coats at Sears-based Land's End shops across the country"
What can you do to help? Watch the video...check out info on the Land's End website, & donate a coat or two to help warm someone else's winter season with your donation of a cozy coat.
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2 comments:

  1. Eventfully YoursNovember 5, 2009 at 10:22 AM

    I’m so glad you blogged about this! They sent this out in an e-mail at work, and I’ve watched the video a thousand times, and always get the “chills”. Great Job, Land’s End

    ReplyDelete
  2. marketingFUNaticNovember 6, 2009 at 9:03 AM

    Glad you liked this post, Megan!

    Also...found another article about how Land's End is giving an incentive for all customers donating a coat...20% coupon per coat donated!

    multichannelmerchant.com/news/lands-end-bir-warm-up-1105/

    ReplyDelete

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