Felt it to be VERY necessary to follow up on my July 9th post about G/Gatorade as I stumbled on a WSJ article which describes how Gatorade did a BIG mistake in renaming its Gatorade as G. This not-so-small tradeoff of rebranding has now turned into one of THE biggest marketing mistakes in the recession. Pepsi has been hit harder than Coke - Pepsi with an overall 6% drop in sales, Coke with an overall 1% drop in sales in second quarter sales.
Must mean that Coke is doing something right & that consumers have been very confused about the G & G2 products on shelves.
Easy fix? Call me old fashioned but save the billion dollar brand & go back to its roots of the big lightning bolt & GATORADE on the bottle.
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