Shopper Marketing....on fire!

Shopper marketing is on fire! Well not literally…but this MediaPost article sums up how cpg, food, and beverage companies continue to increase their spending in shopper marketing. The biggest changes lately have been the way companies interact with the consumers to change their shopping habits. One surprising statistic to note is that “62% of shoppers search for deals digitally before at least half of their shopping trips”. Wow, now that's powerful stuff!

Check out this MediaPost link for more info.

How Hollywood Markets

Alfred Hitchcock revolutionized the idea of self-marketing himself in Hollywood by being one of the first to brand himself with his famous…walk-by-the-camera in the first scene in all of his movies. Everyone knew it was a Hitchcock movie once they saw his appearance in the film.

Today this trend has swayed towards music artists. With so many new artists popping up and becoming top billboard hits without fans knowing who all these new artists are, it can be hard to remember which artists have the big hits. Not anymore! When artists plug their name into songs like…
-Lady Gaga’s Bad Romance “Gaga…ooo…la la!”
-in Break Your Heart “…with Taio Cruz and Ludacris!”
-Jason Derulo’s In My Head where the first words sung are his name
…to name a few mentions…it’s much easier for radio stations and consumers to remember the artist’s name if its plugged into the middle of the song.

Truly a brilliant way to brand yourself in a clutter music market in Hollywood. Looking forward to seeing what the next big thing Hollywood does to keep consumers informed & engaged…

Car Commercials

Car commercials...typically portrayed as being boring by nature with the flashy, fast car speeding around a racetrack or local car dealerships with small budgets to film without much thought going into the script. Although I can't say I'm a huge "car funatic", I was thoroughly impressed with Audi's latest commercial. It positions itself directly against its competitors by reminding people that these brands are what you're told to like...yet the Audi is different. There is a little boy who stares up at a red flashy car poster, a couple staring at their Lexus, a few businessmen outside their gray BMW's, and finally a shot of an Audi which wizzes by and grabs the attention of all these consumers.

All I can say is what a great way to position your brand, Audi. Stand up to your competitors and tell your consumers they don't have to like what they've been told they are supposed to like. Hoping to see some print or outdoor advertising to implement this campaign further.

Santa Claus, Heinz ketchup, Seth Godin, coconut water, Hershey Kisses

So what do these have in common?
• Santa Claus
• Heinz ketchup
• Seth Godin
• coconut water
• Hershey Kisses

2 words. That's all you need to either interest people in your brand or quickly make them turn away. Think about it...every one of these brands, people, or brand categories intrigue you.
.Santa Claus...you know him as a jolly old self down in the North Pole who rides his sleigh and distributes gifts worldwide in a miraculous speed once a year.
.Heinz ketchup...the only brand out there which serves THE best ketchup condiment with not much competition in the category.
.Seth Godin...accomplished author, blogger and a well-known linchpin/marketing god in the business world.
.As for coconut water...this is one of the new and hot all-natural product categories to hit the market positioned as a "natural Gatorade" to serve you electrolytes naturally in the water of a coconut.
.Hershey kisses always bring a smile to your face and who can forget that chocolate-y goodness that melts in your mouth?

You never know what the next two worded brand will be out there…but keep a close watch.

Facebook disables the "Suicide Machine"

Who ever thought up the idea to have an app called the Suicide Machine wasn't thinking so smoothly. Besides the name seeming very scary and threatening the use of it isn't really an app. This program was developed to "delete yourself" from all your social networking places to get you to live life normally before the world of social networking took over. Although it's a nice thought to get people off their computers, it is pretty extreme to get you to give up all your Facebook friends, LinkedIn connections, MySpace connections, and Twitter followers.

Can you IMAGINE life without social media? I sure can't and don't plan on using this app or program any time soon. (Facebook has banned it so you aren't able to test it out currently to get rid of your fb friends at this point.)

LA Times has more info @ latimes.com .

you're been MIA! where's the blog?

First off...it has been TOO long since I've checked in to share the latest & greatest marketing and advertising news! I promise I will jump back into it to share my enthusiasm of marketing for all my readers and followers! Even more so as a pre-New Years Resolution :)

'Nuff said...let's get down to business...

Creativity...in barcodes?

Bet ya didn't think you could ever make a barcode...creative. Wrong! Check out this incredible barcode creative agency site that really will inspire! Bar Code Revolution, you rock!